Proper Email Protocol, Production Schools, and the Truth About RBMA

What's good y'allllllllllllllllll? Okay. This might be a long column. Before I get too long winded, I just copped this free plug-in from Soundtoys, one of my favorite plug-in companies, and I suggest you do the same. I just got back from SXSW. It was really fun this year. Shout out to Ableton for putting me up. I think the thing I took back from it is that WAYYYY more people read this column than I thought. I got a hot dog and this dude was like, "I fuck with you, Doctor Nick." Ahhhh. I can't decide if I should take this more seriously or not. Hahaha. Anyways, yeah. It's dope. I'm glad everyone likes it. I'm having fun. Keep sending me questions. SXSW was crazy, but I'm super proud of all my crews from NYC to LA to London. I feel like the hard work we've put in over the years has finally paid off, and we are just here doing it. I got to see an amazing panel with Bootsy Collins, George Clinton, Bernie Worrell, Arthur Baker, and Sly Stone's daughter. The boat party that I mentioned last week was one of my other highlights, and so was seeing Kendrick Lamar, even if he did play 500000 times. Anyways, before I get started, I have to say something, just because I got this one email that made me say, "Wow, I need to write about this." Here are some basic rules if you are gonna write to someone about working together/reaching out/etc. 1. One fucking paragraph. I don't need you to write me a Bible about this, that, and the other. We all got the internet. Tell me four to five sentences about what you want, or your person, or whatever. Do an elevator pitch. Less is more. 2. Don't send me a ZIP file with 258 songs in it. That means I have to download it, unzip it, import the shit into my iTunes, listen, delete them out of my iTunes after if they aren't dope, and then empty the trash. That's way too much. Make a SoundCloud. If you want someone to hear 10 songs, make a megamix with 30 seconds of each track. Honestly, I'd prefer to get one song that's amazing so I can wonder what the rest would be like. I can usually tell if I want to work with someone after 10 seconds. Sometimes, after one. So again, keep it short. The same goes with DJ promos. 3. Don't boast about weird business shit. It doesn't matter. I don't care if you are starting a label with God, or you have 23 million dollars. If the stuff sucks, I'm not down. If it's great, I'll probably end up working on it for free cuz I really love it that much. 4. Did I mention keep it short? That opens things up to more dialog if the music sounds cool, which also helps everyone learn how potentially working together would go. Okay. Here goes. And before we go any further, just remember—it's me that's giving you advice, so don't take it that seriously. xo
Hi Doctor Nick, Anyways, I would love it if you could talk a little bit about production schools. I have a producer friend who is thinking about going to another city to do a nine-month course in production and he wants me to come with him. Money is a factor, but I think I could scrounge and bum enough to swing it. The question is whether or not going to special production courses is worth it, or if you can mostly learn what you need to know on your own. I would love to hear about your RBMA experience too. Max
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